I love this funny, creative video on how to achieve quality lighting effects with inexpensive lights you can buy at Home Depot.
I always impart upon people I work with how important the audio is to your video. So many times when they are planning to produce a small, homemade video for their blog or website, they don’t think about the quality of the sound.
Well, this is an absurd example, but it makes a point. Without the music to Gangnam Style, the video becomes dull and comical. Add a few well-placed sound effects, and it becomes a very surreal, bizarre piece of work..
I’ve been saying this since I joined YouTube in 2006. The thing is, most small businesses aren’t taking advantage of this remarkable tool. By creating a YouTube channel, a business can immediately begin to see it’s benefits. It is an advertising platform, a social media platform, a content platform as well as a storage site for video. By linking it to your website, it’s a great way to increase traffic and improve your SEO. Your channel can provide back links to all your other social media accounts like Twitter, Facebook and LinkedIn, strengthening your company’s web presence.
By creating a branded Youtube Channel, you are in essence creating another website for your clients to see and learn about your business. But this website is part of the nation’s second largest search engine following Google. Think of the kind of content that you can post related to your business: product launches and developments, introductions to your staff, how-to’s and tutorials, editorials and video blog entries, public relation messages and communications, advertisements and any other video content you can think of. It’s like having your own television station.
If you are a professional speaker, you shouldn’t even be reading this! You should be on YouTube now, creating your new channel. By clicking on the image above, you can take a peek at speaker Cecilia Rose’s channel. I helped Cecilia create this, and since it has gone up, Cecilia has had an increase in speaking engagements and customer traffic. It’s easy to do, and if you need help, just send me an email. (My contact link is at the bottom of the page.)
In an age where content is king, a YouTube channel is a no brainer.
My first suggestion for 2012 is to make a “how-to” video and post it on your blog or website. This would be especially important if you have a service business such as landscaping, home repair, decor and design, etc. The number one reason for doing this is that adding video to your website is always a good thing. As we have discussed in your page longer and create more interest.
I could go on with the benefits of video, but instead I’d like to show you a very simple ‘how-to’ video that I created with a client of mine, Glenwood Weber.
Creating this video with Glenwood took us 30 minutes. Now he has video content to put on his website, and visitors can immediately see what an expert he is and how personable he is; and they’ll want to work with him.
This video reminds me of the presentation I give when I talk about Personal Branding for Speakers and Authors. It is a quick and comprehensive look at the development of an iconic brand. I’m thinking of showing this to all my new clients.
This Thanksgiving, as we reflect on all the things we’re grateful for, let’s also take a minute to think about the one thing we’re known for. It’s the principle of it shines.
Driving by the Flying Saucer Pie Company in Houston, TX, I saw “The One Thing” principle in action. Here is a small, unassuming shop that sells only one thing: pies. And, judging from the line on the Wednesday before Thanksgiving, they do that pretty darn well. Driving by this line of people waiting to buy pies, I thought to myself, “Next time I need a good pie, I’m going to try the Flying Saucer Pie Company.”
During my days as an Event and Promotions director for a large company, I learned many lessons. I likened those days to working in a circus, because of the many varied types of performers and stage set-ups we had to contend with. On one day, we were preparing for fine dining and silent auctions; on the next, we were setting up for fire-eaters and disco dee-jays. There was never a dull moment.
Although it sounds worlds away from the concept of personal branding, the lessons I learned while working in that capacity could easily be applied to my personal branding rule-book for professional speakers.
- Always have a ring-leader. This is a person who is hyper-aware of all that is going on in your three-ring circus. He or she can take keep your target audience focused on the main event, without letting our eyes stray from what is important. Even though there are serious preparations going on in the other two stages, let those preparations continue in the dark, behind the scene, while the spot light shines on what is front and center. Focus is paramount in this arena, and we should never be led astray.
- Let your trapeze artist weigh in. This is the vantage point you will need every so often to keep things on the right track. Where is the audience focused? How much energy is coming from one area and lacking in another? Your trapeze artist will need to shout out orders and cues to keep every other aspect of your brand in place. Strategy comes from a clear view.
- Clowns are important! What would a circus be without clowns? NOTHING! I can’t imagine any circus without this component. Why? Because humor is a pre-requisite, even if your topic or main focus is very serious. People need relief from intensity and gravity, even if it comes in small and unexpected packages. Poodles are always popular, as are clown cars.
- Everything should look good in the ring. There’s an audience on every side. An act cannot flourish if it is directed only at the audience seated in the front. What about the folks on the sides? Parade your talents around so that everyone can see them, not just the special few. I have found that social media and the social network has really helped in this regard, especially for those of us less likely to go out and press the flesh.
- Change with the times. Haven’t you heard that circus animals are no longer cool? Don’t let the way things have always been done interfere with your success. Be willing to change and grow with the times. Try to foresee new trends and style changes.
- Good lighting is very important, in no matter what you do. Whether you are creating a video blog or shooting your new head shots, the second most important element is the lighting. (You are the most important element!)
- A good poster always helps. When considering advertising and promotions, a well-designed campaign really does wonders. Don’t leave your design needs and challenges up to the folks at Kinko’s or to a family member who can fulfill school credits by completing your work. No offense to Kinko’s or to your family members. Get professional advice or help.
- Keep them entertained! Try hard not to be boring and irrelevant.
- Practice, practice, practice. Nothing goes over better than a well-executed tumble or trick.
There is one thing that the Circus cannot help you with. You cannot be all things to all people, and you cannot please everyone. You will need to pick a lane. Chose one act and concentrate on that! Explore and expand your niche. The circus has too much going on at one time, and can leave us feeling overwhelmed. I know it left me feeling that way, and I eventually had to change careers!
Good luck with the greatest show on Earth: You!!!