A few years back, the only people who thought about personal branding were rock stars, politicians and Oprah. They all understood that creating an identifiable brand would shave years off their success curve. The need for a brand has moved from celebrities to CEO’s like Jack Welsh and Lee Iacocca, and now it has moved to small business owners, salespeople, realtors and public speakers. People just like you. Branding is no longer reserved just for advertising firms on Madison Avenue. Today, almost everybody needs to realize and own their personal brand.

It’s no coincidence that Mike Svat learned so much about defining a brand’s “essence” during his days at Arnold Worldwide, the Ad Agency that practically invented the concept. As he worked for such clients as McDonalds, Monster.com and Royal Caribbean, Mike also gathered the basic ABC’s of branding that would later become the building blocks in his work with clients developing their personal brand.

Personal Branding is a critical skill-building tool for successful self-promotion. 360 Design and Production will help you uncover, define and polish your own personal brand.