September 2012

Does Sound Really Matter That Much?

I always impart upon people I work with how important the audio is to your video. So many times when they are planning to produce a small, homemade video for their blog or website, they don’t think about the quality of the sound.

Well, this is an absurd example, but it makes a point. Without the music to Gangnam Style, the video becomes dull and comical. Add a few well-placed sound effects, and it becomes a very surreal, bizarre piece of work..