I’ve been saying this since I joined YouTube in 2006. The thing is, most small businesses aren’t taking advantage of this remarkable tool. By creating a YouTube channel, a business can immediately begin to see it’s benefits. It is an advertising platform, a social media platform, a content platform as well as a storage site for video. By linking it to your website, it’s a great way to increase traffic and improve your SEO. Your channel can provide back links to all your other social media accounts like Twitter, Facebook and LinkedIn, strengthening your company’s web presence.
By creating a branded Youtube Channel, you are in essence creating another website for your clients to see and learn about your business. But this website is part of the nation’s second largest search engine following Google. Think of the kind of content that you can post related to your business: product launches and developments, introductions to your staff, how-to’s and tutorials, editorials and video blog entries, public relation messages and communications, advertisements and any other video content you can think of. It’s like having your own television station.
If you are a professional speaker, you shouldn’t even be reading this! You should be on YouTube now, creating your new channel. By clicking on the image above, you can take a peek at speaker Cecilia Rose’s channel. I helped Cecilia create this, and since it has gone up, Cecilia has had an increase in speaking engagements and customer traffic. It’s easy to do, and if you need help, just send me an email. (My contact link is at the bottom of the page.)
In an age where content is king, a YouTube channel is a no brainer.