Reflecting back over my year has reminded me of something I learned in one of my own workshops. What’s the “One Thing” that makes you different?
Recently, my colleague Karen McCullough and I gave a workshop on how to market yourself as a public speaker. It was a day of giving away all the things that worked for Karen in her career as a public speaker, some of which I helped her with, and all the things that did not. The workshop ended up being very interactive, with most of the participants adding extremely valuable information and experiences to the mix.
One of the most notable people there was Julie Haralson, the Marketing Director at Texas Children’s Hospital and a marketing consultant. She shared a piece of information that has helped me immensely in the area of Personal Branding. It was the concept of “The One Thing”. Julie posed that very question to us, and it really clarified the crux of personal branding. In a world where we’re all trying to stand out and be noticed, very few of us can easily identify that One Thing that defines us. Julie reminded us of the movie City Slickers and this important scene where Curly learns about the secret to success and happiness.
Take a moment to think about that one thing that makes you different? It’s not an easy question to answer. I’m still working on it.